Sky

Media Measurement Lead

Isleworth, West London · Full-time · £80,585


Job description

As Media Measurement Lead, you will be Sky’s senior technical owner for media measurement standards, responsible for building and embedding a unified measurement framework across ATL, digital, testing, econometrics and campaign reporting. You will define the KPIs, methodology principles, evidential standards and confidence thresholds that determine how media performance is assessed, ensuring different evidence sources are interpreted consistently and used for the right decisions. A core part of…